Our Story

Our Story

Coming from a traditional, Egyptian family, I was always exposed to various goods from overseas: food, clothing, furniture, etc. Growing up here in New Jersey, I learned both Arabic and English, ate home-cooked Egyptian meals, watched Arabic television and was surrounded by Middle Eastern decor and furniture at home. This consistent reminder of my heritage, culture, language and history has allowed me to be more appreciative of all cultures from around the world, fomented my desire to travel, and increased my confidence in who I am.

Due to my upbringing, I have developed a keen interest in the diversity of cultures and international cuisines. Fortunately, New Jersey happens to be the most diverse state in our country and has one of the busiest ports in North America. This diversity has allowed me to experience many ethnicities firsthand, giving me insight into their clothing, food, languages, parties/weddings, etc.

It is because of this that I've created Pasha International, a way to provide the diverse community of New Jersey and beyond with products from all around the world. Our goal is to be able to bring our community's favorite products to their doorstep, at affordable prices, as well as bring those unique products not typically available in many of the multicultural markets in the area. As we grow, we want to better understand the community and learn what products our community is most passionate about. As we develop, so will our products. We will import more goods, from more countries, in order to fulfill the needs of our ever-growing, ever-diverse community.

My wish is to create the same sense of cultural identity and development that I had growing up. As a company, we wish to connect our neighbors here, with the world at large, through our products. We would love to hear from you! Feel free to write to us if you have any questions, suggestions, or products you would like to see on our site!

Ismaeel Elkhateeb
Founder of Pasha International

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