2021: A Year In Review

2021: A Year In Review

Alhamdulillah (Praise be to God), 2021 has come to an end, closing almost (business anniversary is March 5) a 3rd year of our business. Our business grew significantly in multiple areas this past year and we continue to be ever so grateful for your support and patronage. 

I am very pleased to announce that for the first year since the launch of our business in 2019, we had our first profitable year! This is due to a combination of a growth in our revenue as well as significant cuts to our expenses, Alhamdulillah. 
Granada Mosque
One area of large growth in 2021 was in our product line. We added 3 new products nearly doubling our product line. In those 3 products we added 2 new countries of import: Saudi Arabia and Afghanistan. In the Spring, we brought over Rosewater made in Mecca. Later that summer, we simultaneously launched two new products: Lychee Honey from India, and Persian Saffron from Afghanistan; some of the best in the world!

These new products allowed us to offer a Pasha brand comprehensive Ramadan and Eid Box. This is our first year launching a box for Ramadan and Eid, and we have very positive responses to it. The box was beautifully designed by the same designer who created our logo and designs all our product labels, Tessa Wiley. The box design truly reflected the historic and Islamic origins of our products while also creating a festive, international Ramadan mood. Due to its positive reception, we offered the box again this past November and December and the orders kept coming through!

In 2021, we doubled our revenue year-over-year and became profitable. Your tremendous support and continued trust in us has allowed our business to grow this much in just 1 year. We also cut down our expenses significantly from last year. Both of these combined contributed to a net positive outcome in 2021, and for that, we are very grateful. 
2022 Road Plan
As we look forward to 2022, we already have a lot in the works. Soon we're looking to introduce chocolate into our product offering; but not just any chocolate! We will be bringing you 2-ingredient chocolate bars made with organic cacao beans and organic cane sugar. This will be our first product offered that is made right here in the United States! We also want to begin launching a Prophetic Package, which surveyed with overwhelmingly positive interest on our Instagram page. More to come on that soon. All in all, we want to bring 3-4 new products to our online store this year.

But we are not looking to grow just in the online space. We also want to see you in person! One of our goals this year is to try to attend local events and present our products there in person and talk with our customers to help them learn more about us and the products they are buying. We had registered for a few events in early 2020 which were eventually canceled due to the pandemic. Now we want to get back into it. In addition to this, our wholesale also slowed down drastically in 2021. Our goal is to grow our wholesale presence in many of the local stores as well as other stores in the tri-state area and beyond. If you know of any stores we can reach out to or any events you'd like to see us at, please reach out to us and let us know!

We are really looking forward to an exciting 2022 and we want you with us every step of the way! Be sure to subscribe to our mailing list and follow us on Instagram, TikTok, and Facebook to get our latest news. We wish you all a prosperous, joyous and blessed 2022. We love you all!

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